"We're thrilled to partner with America's premier organization for young card players," said Pete, the founder of River Rat Poker. "The partnership is a special opportunity to help take both brands to a new level."
"Special thanks is in order for WCP's Craig Tapscott, a mentor and new friend, who has already helped River Rat immeasurably in the weeks since it launched," he continued.
WCP was founded "created to give the players of tomorrow a platform to strut their stuff and cement their name in poker history alongside the greats like Chan, Brunson, Hellmuth, Negreanu, Ivey, and others."
River Rat Poker is the game's only designer apparel brand.
It currently sponsors two professionals, Bryce Williams and Harsh Pushkar, and is in the process of setting up partnerships with poker pros and organizations worldwide.